Google Adwords Pay Per Click
Google's pay per click ads are administered through their AdWords program. Pay per click advertising is a segment of SEM, Search Engine Marketing, a mode of advertising your business that has become a vital part of getting individual websites seen as the major search engines become more and more overwhelmed with sites to show for searches.
AdWords is divided into a hierarchy of management levels to give you flexibility in your online advertising.
- Top Level - Account (in which advertising campaigns are managed and billed)
- Second Level - Campaigns ( set of one or more ad groups that share one budget)
- Third Level - Ad groups (grouping of individual advertisements within a campaign to distinguish ads)
- Last Level - Keywords (word or phrase) as the client requires.
If you don't want to take the time to learn about and keep up with ad campaigns, groups, and keywords, we offer Google Adwords management services which shows ads on Google and it's affliate network of sites utilizing their AdSense program to show your ads across the entire world. Our SEM services include:
- Researching the Market
- Determining what campaigns to set up
- Grouping ads within related keyword phrasing (Ad Groups)
- Writing good quality ads
- Bidding on keywords and keyphrases that best suit your goals
- Setting geographic, age, and gender targeting (if applicable)
- Setting budget maximums
- Monitoring results and making changes as desired
SEM Google through AdWords
The Google program, called "Adwords", has the largest market share and therefore is the more expensive of the two major options, AdWords and AdCenter to obtain keywords. We help you to set up the program, choose and manage your keyphrases, and write effective ads that not only get you clicks, but reinforce your brand even when people don't click.
Managing accounts in the agency-client relationship
As your agency, we manage all aspects of your account, including as many accounts, campaigns, groups, and keyphrases as you wish. We have access to your account unless you change your password. This allows us to administer your budget on a monthy basis, and you to pay directly to Google for clicks. You pay us separately per our contract.