Internet Marketing
Also referred to as search marketing, or internet advertising, the practice has become a vital part of operating every small business.The components of internet marketing are similar to traditional advertising, and include:
- Research the Market
- Determine where your money is best spent
- Optimize your services or offering to the client
- Design a nice piece
- Distribute advertising efficiently
Search Engine Marketing
SEM is an active method of getting visitors to your website, or getting callers or customers via email. Typically this is done with "pay per click" programs, also known as "PCC". Camrud Design will work with you on pay-per-click ad campaigns.
Perhaps the most well known is the Google program, called "Adwords". We help you to set up the program, choose and manage your keyphrases, and write effective ads that not only get you clicks, but reinforce your brand even when people don't click.
We all have slightly different approaches, that yield slightly different results with different search engines. We prefer Google Adwords for its ease of use, and budgeting flexibility. Google is easily the top online search company.
Search Engine Optimization
The more passive method of online marketing is search optimizing of your website. Internet sites need to be optimized so that a searchers can find them. This involves selecting relevant keywords through market research and implementing a program to populate your site pages with them, both visibly and in the meta tags.
SEO is important because once the search engines pick up your site there is no cost for customers to view it, unlike pay per click advertising. This can really bolster your budget... it can save a small company thousands of dollars a year, and a larger company thousands of dollars a month.
Search Engine Submit
You get high ranking through submission by using a knowledgeable seo company for your website marketing and promotion. We are one of those companies! By hiring a professional seo (optimizer) you can achieve superior positioning. Always remember, traffic results vary by elements out of our control.
Copy Writing
The content of your website is important for good rankings. We provide copy writing services for maximum impact on both the reader and the search engines.
We specialize in helping you find what works for YOUR business and YOUR budget with our affordable services.
Camrud Design is located in Denver, Colorado, however we do work for businesses in any location.