Pay Per Click Consultants
The quickest, easiest and most effective way to advertise on the internet for most businesses is with Pay Per Click advertising. PPC is the most measurable way to participate in internet advertising.
Search marketing, or Search Engine Marketing is the new wave and cost per click (another name for PPC) puts small businesses right in the mix with large companies.
We help you to set up the program, choose and manage your keyphrases, and write effective ads that not only get you clicks, but reinforce your brand even when people don't click.
How Pay Per Click Advertising Works
The search engines, like Google, Bing and Yahoo, provide paid placement advertising opportunities at the top and right hand sides of their results pages. The following example is what shows on Google, when doing a search for "pizza" initiated on a computer in Denver, Colorado.
So, these results come from Jim's Fabulous Pizza, and from CiCi's Pizza Buffet paying a certain bid amount to land them in their respective positions. There were 5 more results under these, ranked with a complex system of bid amount, ad effectiveness, and click through rate.
Advertisers Determine Costs
How do they determine cost per click? You determine how much a certain keyword or keyphrase is worth to attract customers, and place that bid on that keyphrase. The search engine displays ads in the order of highest bid to lowest.
That is an oversimplification, however. They also determine ads by how much budget is left in the advertisers campaign, how much was allocated for 30 days, and Click Through Rate, or CTR, and geography.
Don't worry, we know what that all means, and how to control it. Just contact us, and we will handle everything for a monthly fee (typically 5 to 10% of your click budget).
Click Advertising Costs
The great news about this system is that you can control exactly how much you spend each month! We can even manipulate that system a bit to get you seen, but not cost you as much money. Each campaign is different, so let us advise you. We can pause your ads at any time, group by group, ad by ad, and keyphrase by keyphrase.
Google AdWords and Microsoft AdCenter
You have two primary choices for pay per click advertising programs -- AdWords and AdCenter.
- Perhaps the most well known is the Google program, called "Adwords". Read more about Google Paid Search.
- The other AdCenter controls the ads shown on Yahoo and Bing searches, as well as their affiliates. Read more about Bing and Yahoo Paid Search.
We put clients in one or both, depending on your business model, your advertising goals, and your budget.
Contact us to Get Started - we'll have you up and running in a day!
Camrud Design is located in Denver, Colorado, however we do work for businesses in any location.