Social Networking SEO Tactics
Social Media
You've heard the term a million times, but what is social media?
Social media is an internet application(s), built on the ideological and technological foundations of Web 2.0, allowing the creation and exchange of user-generated content.
Businesses refer to social media as consumer-generated media.
A common thread in definitions of social media is a blending of technology and social interaction for the co-creation of value.
So what is this value? With regard to SEO, the value isn't so much in the content, as in the links you get from social media sites. Not only is it possible for you to link your own social media sites to your primary website, you can get links on other people's social networking sites to your website. This is valuable linking.
Social Media Sites Link Building
Sites such as Twitter, Facebook, LinkedIn, and most others have methods to link to your site within the various pages on their sites. And of course blogs can link to your site, which create valuable link building.
As part of your online marketing, we will identify and implement ways for your website to be linked. Our favorite, and one of the most common social media sites for businesses that need to reach consumers, is Twitter.com.
Twitter as a Marketing Tool
First, you may be wondering how to Twitter. Using Twitter is fast and easy. It is based on a 140 character text entry by you, telling the world what you are up to. Yep, that's it.
Setting Up A Twitter Account
We will assist you in setting up a Twitter account. All you need is an email address to set up your Twitter account and you can get your own twitter page and start 'tweeting'. There is no charge for using the Twitter service. We have a small setup fee for getting you set up on twitter, and modifying the basic Twitter design to match your branding.
How to Twitter
We'll coach you on how to Tweet to both get noticed in the Twitter community and how to get users back to your main site to review your products and services. We have a few tips and tricks that will really make it worth your while.
Linking Your Site to Social Networks
Social Networking between your website and Social Media sites involve two aspects:
1. Follow icons - to allow people to access your social media postings
2. Share icons - to allow people to use their own social media accounts to spread the word about your site.
Good share-buttons have an option for analytics, so we can see what social networking is most popular with your viewers, and who shares the most, so you can focus your efforts where they are most used.
Ready to get started? Call 303-750-6114, and we'll walk you through it all.
